Wednesday, November 14, 2012

Social Media: The New Kids On The Block


From right to left: Michael Bepko, Whole Foods, @bepkoboy; Jocelyn Lai, GSD&M, @jocelyn_lai, Courtney Doman, Spredfast, @cjdoman, Frank Burns, FeedMagnet; Kristen Sussman, Social Distillery, @KrisSuss

The New Kids On The Block was one of our sponsored events during mass communication week and it turned out to be a success! Students filled the seats of the theater room to hear professionals speak with emphasis on branding, social media and how to involve the public with your company using social media. 

Michael Bepko spoke with students on how he became the Social Media Manager for his company - Whole Foods, and gave tips on how to engage properly within the social media community. 

Jocelyn Lai spoke with importance on how to be the same in person as you are on social media. Social media is an invitation to the world to see what you are really like and you can control your image by controlling what information you give to the public. Not only did she talk about "personal branding," but also for your company. The key to maintain a following community is to engage, post relative content, and awareness of current trends.

Courtney Doman and Frank Burns also joined the conversation to stress students to get their feet wet in social media. By having knowledge in different social media and by getting your name out in the social media world, you can have an advantage and a feel of how these media tools can relate. They also encouraged students to start being active within their careers now instead of later. They encouraged students to join clubs, ask professionals and take internships to make sure what they want to do as a career suits them.


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